Just like neurons form connections, great brands do too, we make sure yours fires on all cylinders
About Us
Brand Strategy Backed by Brainpower
Why do some brands feel like old friends while others fade into the background? It’s not luck, it’s psychology.
At Brand Brain, we blend behavioural science, branding genius, and a little marketing magic to create brands that mean something to the people they serve. Because when a brand thinks smarter, connects deeper, and shows up with real personality, customers don’t just buy, they buy in.
We’re here to cut through the noise, ditch the jargon, and give your brand the clarity, confidence, and personality it deserves.
No fluff or gimmicks, just strategic, psychology-backed branding that makes a lasting impact.
Less fluff. More substance. Better brands.
Our Approach
Your Brand Has a Brain, Let’s Make It Unforgettable
Your brand isn’t just a logo or a tagline, it’s an identity with thoughts, emotions, and actions, much like a person. At Brand Brain, we believe a great brand functions like a great mind: it thinks strategically, communicates with intention, and connects emotionally.
Meet The Brains
Melissa Mawby - Founder & Brand Strategist
Brands are like people; they think, feel, and (when done right) make lasting connections.
I founded Brand Brain to help businesses stop blending in and start standing out through smart strategy, behavioural psychology, and a little creative genius.
When I’m not working with brands, I lecture in Consumer Behaviour at RMIT University, helping the next generation of marketers understand what makes people tick.
I’ve spent 15 years studying what drives brand loyalty, trust, and buying decisions, and let me tell you, it’s not about shouting louder. It’s about understanding consumers and crafting brands that connect, resonate, and convert.
